Forrester recognizes the Avenue A | Razorfish wiki
This time its Forrester Research that has recognized the wiki with its Groundswell award for social media innovations within the enterprise. We’re thrilled at the recognition and hope it’ll encourage our employees to use the wiki even more than before.
Our wiki has gotten immense attention since it launched a little over a year ago. However, like any other wiki, it requires constant nurturing and caring. We’re not resting on our laurels. We’re now deciding whether to establish a wiki evangelist within the organization to promote usage among those employees who are less excited about it. Some simply do not have time to upload files but want them published, others get frightened by the edit page. And a few can’t understand why it is so search driven without any traditional and safe global and local navigations systems.
So we’re trying to figure out how to create more wiki champions, maintainers, gnomes, and zenmasters. We don’t want contributors for hire within the organization. We’ve posted a job description for a wiki evangelist on the wiki itself and are editing it every few days as we try to define the role. I’ll let you know how our search goes.
