Microsoft buys aQuantive
And yes, in case you haven’t noticed Microsoft bought Avenue A | Razorfish’s parent company, aQuantive for $6 billion a few days ago. Now, while I can’t comment on the acquisition being an employee myself, I certainly can post some links to other opinions that maybe of interest.
The New York Times captures the highlights of the acquisition. Adweek has a nice interview with Brian McAndrews, the CEO of aQuantive. Mary Jo Foley over at ZDNet highlights Microsoft’s view on the purchase by quoting Steve Berkowitz. And finally, check out Microsoft Watch’s perspective if you want another take.
