Chambers hypes Web 2.0 story too
It was John Chambers turn to take up the Web 2.0 mantra when he spoke at Network + Interop recently. He used Web 2.0 and collaboration interchangeably to emphasize how he viewed this reality. Chambers emphasized that web 2.0 is introducing a new era of productivity - one that can increase the productivity of organizations by upto 5%!
In discussing Cisco products, Chambers emphasized that video is the killer application among the collaboration tools - much more than other tools such as IP telephony and electronic whiteboards. He also highlighted the Cisco Unified Communications solutions which leverage web 2.0 philosophies. And when talking about web 2.0 he specifically drew attention to social networking as changing decision making processes within organizations. Now that’s something interesting.
Chambers emphasized that social networks are changing businesses making them less hierarchical and more network oriented. I wonder if he had recently read a chapter or two from Consequences of Information, as that book devotes a few sections to the changing nature of organizations and how they are moving from being bounded and hierarchical systems to network oriented ones.
For more on the presentation read Dan Farber’s take as he was there listening.
