Radical Transparency - Catch it in Wired Magazine
| Don’t miss the latest Wired Magazine. Their cover story talks about companies that are sharing secrets with rivals, blogging about products in their pipeline and even admitting to their failures. They call it radical transparency and are discovering that it helps rather than hurts them.This is not new for many of us in the web space. We’ve been advising clients to do this for a while. Get closer to your clients share more with them, treat them like they’re your extended team and listen carefully to what they say. Nevertheless, its nice to see Wired Magazine extolling the virtues of this approach. |  |
My favorite example of radical transparency is when Jet Blue decided to publish a YouTube video clip of their CEO apologizing about delayed flights in New York last year. They also created a “Bill of Customer Rights” and invited customer feedback. The net result - they’re still in business.
