A Smart(pox) idea from the Avenue A | Razorfish Idealab
As anyone who has struggled to manually input a URL into a mobile phone will tell you, there are relatively few joys to the physical act of “texting.” Phones and keypads are getting smaller, leaving those of us with normal-size fingers feeling hopelessly large and clumsy. In the US, text input is one of the biggest barriers to mobile application adoption and one of the primary reasons mobile web-based content is not being consumed in vast quantities.
How then do we design something simple, intuitive and powerful enough to make mobile content meaningful and, most importantly, accessible?.
In 2006, the Avenue A | Razorfish IdeaLab, our internal research and development team, tackled that very problem and created Smartpox.com — an online community that allows members to encode URL links, phone numbers, email, and any type of text into 2D barcodes. The application speaks for itself. So take a look, register and start accessing urls via your mobile phone.
