Tag Clouds tell us about Jobs, Gates & Dell
![]() |
This may not be web 2.0 or intranet specific but it is worth drawing attention to. Steve Jobs recently gave a speech at Macworld and nearly simultaneously Bill Gates and Michael Dell spoke at the Consumer Electronics Show. These speeches were striking contrasts in style and substance. |
Maybe enough for us to understand why Apple gets so much attention even though it is so much smaller than Microsoft and Dell. Look at the tag clouds from the speeches to see what words were used. This might help the next time you need to make a speech or give a presentation. The tag clouds highlight the importance of using the right words when making the case for something. Words that excite people rather than tired jargon that bore. Click to see the actual tag clouds.
Steve Jobs

Bill Gates

Michael Dell

The average words per sentence in Job’s speech was 10.5 while in Gates’s it was 21.6. Michael Dell’s average was 16. For the source and further analysis visit Todd Bishop’s Microsoft Blog.
