Consumerization of the Workplace
Over the last two years here at Avenue A | Razofish we have talked about the consumerization of IT. We’ve discussed how consumer technologies are invading the workplace and changing it for the better. We called this the Google Affect. When we launched the corporate intranets best practice report last summer, we included a special section discussing consumer trends influencing the workplace too.
Everyone else is talking about the trends now. The Economist magazine has a story about consumer technologies invading corporte computing. They use Google’s Apps for Domain as an example of how some companies are ditching their email infrastructure to use the Google service. The article also discusses Salesforce and the software as a service model too. It’s worth a read.
