The Pace of Change - Vlogs in the Enterprise?
First there were blogs. Then along came podcasts. Now prepare yourself for vlogs. Although these trends are still in their infancy in the enterprise context (and arguably also in the consumer context), we think they are important to consider.
For example, consider vlogs in a training context. At least once a week, I give colleagues and friends demos of interesting new technologies. Imagine harnessing these demos - informal training sessions - within the enterprise. Is there an easier or more efficient way to perform an administrative task? Turn on a capturing program like Camtasia and record the task. For some things, this is a lot more efficient, effective, and inexpensive than creating documents with screen captures and step by step instructions.
Beyond the training context, simple news reportage is a fun and engaging way to distribute information within the enterprise. Whether you’re leveraging external vlogs or creating your own, the explosion of television in the 20th century has told us something about the power of the moving image.
For a deeper dive into the subject and example vlogs, check out Wikipedia Entry on Vlogs, Technorati’s Buzz TV, Rocketboom, and Diggnation.
Check back here next week for our very first vcast about Enterprise Trends in 2007. In the meantime, let us what you think about online video!
