Be The Fullstop Now!

What’s your best example of a web 2.0 site? Wait a minute let me rephrase that as at least my answer is usually “it depends”. Instead tell me about the newest, cool, web 2.0 site that you’ve come across. The answer for me is one created by our London company, DNA. If you find this too self-promotional, you’re welcome to close your browser window right now.
The website Be The Fullstop is for the National Society for the Prevention of Cruelty to Children. It literally shows how the actions of individual fundraisers, donors, campaigners, volunteers link up across the country âto create an unstoppable force against child cruelty.â Using Google Mashups, you can find out who else supports the issue in your area and why. This site isn’t about raising money, it is about creating awareness in local communities. You’re encouraged to invite other friends to participate.
To get your name on the map all you have to do is show your support by agreeing to the following statement, “I believe child cruelty can be ended and I want to get on the map and take action now.” Brilliant in my admittedly slightly biased opinion.