Philsophically Speaking about Practical Personas
Steve Mulder and Ziv Yaar have published a book titled, “The User is Always Right” which is a practical guide to creating useful personas. More information can be found at the accompanying website, “Practical Personas.” Now Steve works for Molecular. Molecular is a competitor of Avenue A | Razorfish in the Boston area. In a Web 1.0 world I would not be writing this post. Why draw attention to his book on an Avenue A | Razorfish blog?
Because Steve’s a great person, and a very smart guy. He is also a former Razorfish employee. And most importantly, because I am certain his book (which I haven’t read as yet) is very good and will further the cause of persona centered design. The more people understand persona centered design, the easier it becomes for all of us to sell work and deliver compelling, user-centered web experience.
Now, all that’s missing is a book on persona centered design for enterprise solutions. Maybe that’s a book that I need to be writing!
