There is a visceral emergence subtly growing above the rapid pace of technological advancements. Listen for any length of time and you might feel like youâre in front of a virtual smorgasbord enticing your appetites. New oppportunities abound for the enterprise, and the counsel to implement is quite ubiquitous (also here). The clamor and promise for ânew and improvedâ methods of communication, collaboration and innovation is real, but nevertheless contingent.
This âvisceral emergenceâ started with a hushed reticence to embrace something just because itâs new; it continued as skeptics inform us of the hype and the failures of yester-year. Soon afterwards, weâve probably accumulated enough mistakes to learn from the past ourselves (see this article for what web 2.0 is not).
One of the lessons from this âvisceral emergenceâ is that overlying strategic considerations need to inform our decisions for the unknown future. Competitive advantage from technology is contingent upon the context of the enterprise.
Being âwiki-capableâ is hardly going to become a differentiation factor for your firmâs strategic advantage. However, to capture that strategic makeup of your organization and to frame it anew with the technological capabilities available may amplify strategic advantages for tomorrow. Moreover, technologies have the potential to help explore new areas within the enterprise and uncover discoveries that may deepen or expand the existing strategic advantage.
Managerial judgment and decision analysis will, of course, be required to predict future consequences of the increase in scale/scope due to technological advances within the enterprise. The Intranet Maturity wiki might provide the framework needed to assess the status of your existing enterprise intranet.
Gartnerâs Hype Cycle for emerging technologies is aptly summarized in this article from Out-Law.com and this article from CNET.