Media Spins Web 2.0 into Corporate America
Now its News.com’s turn to spin the Web 2.0 mantra. In an article discussing how the corporate world is waking up to Web 2.0, writer Martin LaMonica explains that light-weight and simple Web systems are more likely to be used by end users than more structured content management systems. The article cites collaboration examples from Ernst & Young, IBM and Microsoft.
Interestingly there is little discussion about how successful these collaborative solutions are. I’d be interested in learning about the metrics. How many people are using the wiki or the blog and how often and with what business benefit?
Needless to say, I believe that web 2.0 collaborative solutions are going to change Corporate America. The only open question is how quickly and how dramatically. Can anyone answer that question? To learn more about Web 2.0 visit O’Reilly for the official definition.
