Blogging in the Enterprise
Portals Magazine has published a thoughtful article on enterprise blogging. The article covers the basics on what blogging and RSS are and goes onto discuss how blogging can be used as a knowledge management tool within organizations. It also covers how company executives can use blogs to communicate with their customers.
We couldn’t agree more with Portals magazine on this subject and like the examples they sited which include blogs belonging to Randy Baseler, VP of Marketing at Boeing and Fast Lane which is written by Bob Lutz, GM Vice Chairman. Another often discussed corporate blog is Jonathan Schwartz’s blog. He is the Chief Operating Officer at Sun.
