Tracy Cohen, a user experience lead at Avenue A | Razorfish spoke on Social Networking & Collaborative Spaces at the Connect & Collaborate Conference held in New York on September 27th-28th. She discussed Peers, an in-house social network that enables collaboration and knowledge sharing between consultants at the company on both a professional and social level. Forrester Analyst Charlene Li has praised Peers as an innovative construct and a "unique marketplace for ideas."